Financial crisis "transformation" fashion week

Guide language: Beijing, March 11, along with Paris fashion week on March 10, under the sun New York, London, Paris, milan, and winter fashion week end entirely by 2010. This year, compared with the scale of the big four international fashion week significant “transformation”.

French designer jean Paul GeErJie (left) and the British model lily cole
New York: public environmental approached civilians

On February 11 to 18 held in New York fashion week in 2010 winter financial crisis and global warming are under the shadow of the two important transformation: the sponsoring brand “civilian” and “green” everything to emulate.

Always with “costly” New York fashion week in two years after the financial crisis, “effect of absorption, low figure” brand of clothing, beauty, public fast, kitchen utensils, even the sponsoring brand. Including public beauty brand MeiBaoLian, McDonald’s and with one word procrastinates famous brand “Havana”, etc.

Fashion week interesting scenes are waiting to enter the audience in assessing MeiBaoLian booth, only $5.99 for the trial of the new lipstick, while parked Mercedes futurism style, the new car price for 20 million us dollars.

Although “mercedes-benz New York fashion week” organizers accepted Benz sole sponsor, but designers or to raise money for his fashion shows a normal (about $10 million to fund). Show the overpass spoiled child “a new season winners irina sabah leaves you accept the kitchen manufacturer of copper vessels company sponsored tower, she even use er products made models wear earrings and a skirt.

Insiders said, this phenomenon is mainly by the financial crisis prevailed. In fact, not only in increasing sponsors of high-end stylist also aimed at mass markets began to launch the “civilian price” products. If America by department stores sell famous chinese-american architect in ordinary consumers  vera wang design series products.

This New York fashion week another big characteristic is “green”. From the clothing material to pass to promote environmental protection services, products and ideas. “Fashion industry are consumed a lot of resources, environmental protection) (promotion is a win-win measures,” New York fashion week brand owners, international management group is responsible for fashion items of Florida senior vice President, MaLiSi said.

Fashion week, stylist maria SaMoLa demonstrates use recycled metal jewelry, cristina marcus card launched ecological and social consciousness of series of clothing. In addition, New York city environmental protection departments jointly skincare producers for fashion week abamectin da company provides direct drinking bottled water tap, to reduce the waste of environmental damage. However, some fashion week, the participants from California’s protests DaiLiYa complain say, most direct drinking bibcock is set in assessing six blocks, as she made the audience with high boots pedal is “suffering”.